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ABSTRACT: Strategy Development: Plowing Productive Ground

Plowing the Most Productive Ground to Develop Your Strategy

To get to a good strategy, youíve got to answer the right questions. Here is an approach to work through: (a) what the right questions are, (b) which questions have already been answered, and (c) which unanswered questions are key, and (d) how to get the right answers.

Letís assume for the moment that you have a comprehensive list of questions that need answering. We will address sources for such a list at the end of the article, and we will provide some examples. Imagine you have the list of questions in front of you on a piece of paper or on your PC screen. The next step is to sort these questions into five categories - you must assign each question to a category, and you cannot assign a question to multiple categories.

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